Recraft

Freemium
API Available

AI image generator built for designers with brand consistency and vector output

Recraft AI · Image Generation Launched 2022 (platform); Oct 2024 (Recraft V3)

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Quick Answer

Recraft is ai image generator built for designers with brand consistency and vector output, made by Recraft AI. It offers a free tier with paid upgrades. Key uses: Brand illustration sets, Icon and logo design, Marketing graphics.

Last updated:

Users
3M+ users
Valuation
Backed by Khosla Ventures, Madrona ($30M Series A, 2024)

What is Recraft?

Recraft is an AI design tool that generates images, illustrations, icons, and vector graphics with precise control over style, brand consistency, and layout. Its proprietary Recraft V3 model topped the Hugging Face text-to-image leaderboard, and it is unique in producing true SVG vector output and long, accurate text within images — features prized by professional designers.

What's new in Recraft in 2026?

Recraft V3 (Oct 2024) topped the Hugging Face / Artificial Analysis text-to-image benchmark, beating Midjourney and FLUX; raised $30M Series A led by Khosla Ventures (2024); added infinite-style creation, image-to-image, and mockup tools; API launched for programmatic generation

How much does Recraft cost?

Free

$0

  • 50 credits/day
  • Basic generation
  • Public images
  • Limited downloads

Basic

$12/mo

  • 1,000 credits/mo
  • Private images
  • SVG/vector export
  • Commercial use

Advanced/Pro

$33–$96/mo

  • More credits
  • Priority generation
  • Team features
  • Higher resolution

What can you do with Recraft?

  • Brand illustration sets
  • Icon and logo design
  • Marketing graphics
  • Vector/SVG assets
  • Consistent style production

Pros

  • True SVG vector output
  • Accurate long text in images
  • Brand style controls
  • Topped text-to-image leaderboards
  • Designer-focused workflow

Cons

  • Learning curve for advanced controls
  • Credit-based limits
  • Less known than Midjourney

Specs

Underlying Models

  • Recraft V3 (code-named 'red_panda')
  • Recraft 20B

Platforms

  • Web
  • API

Integrations

  • Figma
  • API
  • Design workflows

Ideal For

  • Professional designers
  • Brand teams
  • Illustrators
  • Marketing agencies
  • Product teams needing vector assets

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Frequently Asked Questions about Recraft

How much does Recraft cost?

Recraft pricing: Free at $0; Basic at $12/mo; Advanced/Pro at $33–$96/mo.

Is Recraft free?

Recraft offers a free tier with limited usage. Paid plans unlock additional features.

What is Recraft used for?

Recraft is used for: Brand illustration sets, Icon and logo design, Marketing graphics, Vector/SVG assets, Consistent style production.

What are the best alternatives to Recraft?

Top alternatives to Recraft include Midjourney, Adobe Firefly, Ideogram, Flux.

What platforms does Recraft support?

Recraft is available on: Web, API.