PhotoRoom

Freemium
API Available

AI photo editor for instant background removal and product images

PhotoRoom · Image Generation Launched 2019

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Quick Answer

PhotoRoom is ai photo editor for instant background removal and product images, made by PhotoRoom. It offers a free tier with paid upgrades. Key uses: Product photography, Background removal, E-commerce listings.

Last updated:

Users
150M+ downloads; billions of images processed
Valuation
~$500M (Series B, 2024)

What is PhotoRoom?

PhotoRoom is an AI-powered photo editing app that lets users remove and replace backgrounds, generate studio-quality product shots, retouch images, and create marketing visuals in seconds. Popular with e-commerce sellers, resellers, and small businesses, it uses proprietary generative and segmentation models to turn a single phone photo into professional product imagery at scale.

What's new in PhotoRoom in 2026?

PhotoRoom raised a $43M Series B (2024) at a ~$500M valuation; surpassed 150M+ downloads and processes billions of images; launched AI Backgrounds, AI Shadows, Instant Shots, and an image-editing API for developers and marketplaces

How much does PhotoRoom cost?

Free

$0

  • Background removal
  • Basic templates
  • Watermarked exports

Pro

$9.99/mo

  • Unlimited HD exports
  • AI Backgrounds & Shadows
  • Batch mode
  • Brand kit

API / Enterprise

Usage-based

  • Image-editing API
  • High-volume processing
  • Custom integrations
  • Priority support

What can you do with PhotoRoom?

  • Product photography
  • Background removal
  • E-commerce listings
  • Marketing visuals
  • Batch image editing
  • Social media content

Pros

  • Best-in-class background removal
  • AI-generated backgrounds/scenes
  • Fast batch editing
  • Mobile + web + API
  • Great for e-commerce sellers

Cons

  • Best features require Pro
  • Watermark on free tier exports
  • Focused on product/marketing imagery
  • Less suited to fine-art generation

Specs

Underlying Models

  • PhotoRoom proprietary segmentation & diffusion models

Platforms

  • iOS
  • Android
  • Web
  • API

Integrations

  • Shopify
  • eBay
  • Etsy
  • Poshmark
  • REST API
  • Zapier

Ideal For

  • E-commerce sellers
  • Resellers
  • Small businesses
  • Marketing teams
  • Marketplace platforms

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What are the best alternatives to PhotoRoom?

Compare PhotoRoom Head-to-Head

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Frequently Asked Questions about PhotoRoom

How much does PhotoRoom cost?

PhotoRoom pricing: Free at $0; Pro at $9.99/mo; API / Enterprise at Usage-based.

Is PhotoRoom free?

PhotoRoom offers a free tier with limited usage. Paid plans unlock additional features.

What is PhotoRoom used for?

PhotoRoom is used for: Product photography, Background removal, E-commerce listings, Marketing visuals, Batch image editing, Social media content.

What are the best alternatives to PhotoRoom?

Top alternatives to PhotoRoom include Adobe Firefly, Canva AI, Krea AI, Recraft.

What platforms does PhotoRoom support?

PhotoRoom is available on: iOS, Android, Web, API.